Privacy policy

Last updated: May 4, 2026

BudBud Supply Co. ("BudBud," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data when you visit budbudsupply.co or buy from us.

By using our site, you agree to the practices described below. If you do not agree, please do not use our site.

1. Who we are

BudBud Supply Co. is a Delaware LLC operating from Fairfield, New Jersey, USA. We sell smoking accessories direct-to-consumer through our website, through wholesale partners, and on third-party marketplaces. You can reach our privacy team at high@budbudsupply.co.

2. Information we collect

Information you give us directly:

  • Name, email address, phone number, shipping and billing addresses
  • Payment information (handled by our payment processor — we never see or store your full card number)
  • Order history and customer support communications
  • Account login credentials if you create an account
  • Wholesale application information if you apply to sell BudBud
  • Product reviews you submit
  • Marketing preferences and survey responses

Information collected automatically:

  • Device and browser information (IP address, browser type, operating system)
  • Pages viewed, time spent, items added to cart, items purchased
  • Referral source (how you found us)
  • Cookies and similar tracking technologies (see Section 7)
  • Behavioral data used for product recommendations and personalization

Information from third parties:

  • Order details from marketplaces where you bought BudBud (Leafly, DankGeek)
  • Analytics and conversion data from advertising platforms (Meta, Google, Taboola)
  • Address verification data from shipping carriers

3. How we use your information

  • Process and ship your orders
  • Send order confirmations, shipping updates, and customer service replies
  • Send marketing emails and SMS if you've opted in (you can unsubscribe anytime)
  • Personalize your shopping experience and recommend products
  • Run, analyze, and improve our website and marketing
  • Detect fraud and protect against unauthorized transactions
  • Calculate and remit applicable sales taxes
  • Comply with legal obligations (tax, accounting, age verification)

4. Who we share your information with

We share information with the following service providers, only as needed to operate our business:

E-commerce platform

  • Shopify (order processing, customer accounts, hosting, native bundles, flows, search, and the Collabs affiliate program)

Payment processing

  • Authorize.Net (credit card processing)
  • Shopify Payments (if used)

Marketing, email, and SMS

  • Klaviyo (email marketing, SMS, abandoned cart recovery)
  • AfterShip Email Marketing & SMS (transactional and marketing communications)
  • SendWILL (email capture popups)
  • HerbMail (cannabis-industry-specific email delivery)
  • Meta / Facebook (advertising and conversion tracking)
  • Google (analytics, advertising, conversion tracking)
  • Taboola (programmatic advertising and pixel-based tracking)

Personalization and on-site optimization

  • Rebuy Personalization Engine (product recommendations, post-purchase upsells, AI-driven personalization based on browsing and purchase history)
  • Selleasy (cart upsells and cross-sells)
  • Globo Product Options (product configuration)

Reviews and customer feedback

  • AfterShip Product Reviews (review collection, display, and moderation)

Shipping and fulfillment

  • USPS, UPS, FedEx, DHL (carrier delivery)
  • Printify (print-on-demand fulfillment for select apparel/merchandise items)
  • Planet by Shopify (shipping emissions data)

Accounting, tax, and business operations

  • Zoho Books (accounting and invoicing)
  • Zoho CRM (customer relationship management)
  • Zoho Projects (internal project management)
  • Zoho Inventory (inventory management)
  • QuickBooks Online (financial backup and reconciliation)
  • Avalara Tax Compliance (sales tax calculation and remittance)
  • Google Workspace (email and document storage)

Wholesale operations

  • BSS B2B Solution (wholesale customer accounts and ordering)

Subscriptions (if you've enrolled in a subscription product)

  • Shopify Subscriptions (recurring billing and subscription management)

Other third parties

  • Wholesale partners and dispensaries (only the information needed to fulfill wholesale orders)
  • Law enforcement or government agencies if legally required

5. Cross-context behavioral advertising

Some of our service providers — specifically Meta, Google, Taboola, and Rebuy — use information about your browsing and purchase behavior to personalize advertising and product recommendations across our site and other sites. Under California law (CCPA/CPRA) and similar state laws, this activity may be considered "sharing" or a "sale" of personal information. We do not sell your information for monetary consideration. You have the right to opt out — see Section 8.

6. International data transfers

We're based in the United States. If you're outside the U.S. (we ship to 25+ countries), your data is transferred to and stored in the U.S. and in our service providers' processing locations. By using our site, you consent to this transfer. We use industry-standard safeguards to protect your data in transit.

7. How long we keep your information

  • Order records: 7 years (required for tax and accounting compliance)
  • Account data: Until you delete your account or request removal
  • Marketing preferences: Until you unsubscribe or request removal
  • Website analytics: Up to 26 months in Google Analytics; configurable in Meta and Taboola
  • Behavioral and personalization data: Up to 24 months from your last interaction

8. Cookies and tracking

We use cookies and similar technologies for essential site functionality, analytics, advertising, and personalization. Categories:

  • Essential cookies — required for the site to work (cart, checkout, login)
  • Analytics cookies — help us understand site usage (Google Analytics, Shopify Analytics)
  • Marketing and advertising cookies — used by Meta, Google, Taboola, and Klaviyo for personalized ads and retargeting
  • Personalization cookies — used by Rebuy and Selleasy to recommend relevant products

You can manage cookies through your browser settings. Blocking essential cookies will prevent checkout from working. To opt out of marketing/personalization cookies on our site, contact us at high@budbudsupply.co.

9. Your rights

California residents (CCPA/CPRA): You have the right to know what we collect, request deletion, opt out of cross-context behavioral advertising (data "sharing"), correct inaccurate information, and not face discrimination for exercising your rights. To opt out of advertising-related sharing, email us or use the "Do Not Sell or Share My Personal Information" link in our footer.

EU and UK residents (GDPR/UK GDPR): You have the right to access, correct, delete, restrict processing, port your data, and object to processing. Our legal bases are contract performance (orders), legitimate interest (analytics, fraud prevention), and consent (marketing).

Virginia, Colorado, Connecticut, Utah, and other state law residents: You have rights similar to CCPA — access, correction, deletion, opt-out of targeted advertising and data sales/sharing.

To exercise any rights, email high@budbudsupply.co. We'll respond within 30 days (or 45 for GDPR requests).

10. Age requirement

BudBud products are intended for adults of legal smoking age in your jurisdiction (typically 21+ in the U.S.). Our site uses age verification at entry. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we'll delete it.

11. Security

We use industry-standard security measures including encryption (TLS/SSL), secure payment processing, and access controls. No system is 100% secure, so we can't guarantee absolute security.

12. Third-party links

Our site may link to third-party sites (including dispensary partners, marketplaces, and social media). We're not responsible for their privacy practices. Review their privacy policies before sharing information.

13. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated via email or a banner on our site.

14. Contact us

Questions about this policy? Email high@budbudsupply.co or write to:

BudBud Supply Co. 23 DANIEL RD STE 8 Fairfield, NJ 07004 USA